AI for marketing in your industry: more content, without the AI fluff
For marketers, social media managers, paid ads specialists and heads of marketing. AI drafts copy, adapts content for each channel, suggests creatives and builds reports. Brand voice, facts and the final call stay with you.
Practice on your own tasks, every assignment reviewed by an AI coach.
Program in preparation Join the waitlist and we'll let you know when it opens. You can get your learning plan right now.
Sound familiar?
Five channels and one of you
Every day you need posts, stories, videos and replies to DMs.
“Written by ChatGPT” shows from the first line
Reach drops and the brand sounds like everyone else.
Creatives are expensive, tests are guesswork
There are never enough variants or time for A/B tests.
A report from four ad accounts takes a whole day
And the manager asks just one thing: “What do we do next?”
Traffic is going to AI answers
Search engines answer by themselves, and fewer people reach your site.
Ad labelling and rights are scary
Do I need to label this ad? Can I use this image?
How it works
- Marketing for your industry, not “AI in general”: examples and tasks for automotive, real estate, e-commerce, services and B2B.
- About 12 minutes a day (estimate), practice on your own brand. Your brand voice and facts base carry over into every task.
- Rules that protect the brand: no invented facts, ad labelling wherever the law requires it, honest imagery and respect for content rights.
Curriculum
1Levels 1–2. Basics and safety, prompting and dialogue (shared core)
30 short lessons, about 5 weeks: how AI works, where not to trust it, what you must never upload, how to write prompts and check answers. Level 2 earns a certificate of completion.
- Getting started: what an AI assistant is
- First useful tasks for yourself
- AI limits and safety
- Habit and measurement
- Prompt structure
- Dialogue and checking answers
- Working with materials
- Templates and your own assistant
2Level 3. Tools for Marketing & Social Media
Modules built around the real tasks of the profession, with the number of lessons, time and lesson topics. About 4 weeks; the level earns a certificate of completion. Then come level 4, “Automation and agents”, and level 5, “Rolling out in your team” (see the questions below).
- Brand voice and style guide — 3 lessons, ≈17 min: Brand voice from what you already have; A one-page style guide; Checking copy against the style guide before approval
- Content plan and multichannel adaptation — 4 lessons, ≈22 min: A content plan driven by goals, not “what shall we post”; An idea bank and evergreen topics; One piece, six channels; Standing out: how not to sound like everyone else using ChatGPT
- Visuals: images, banners, infographics — 3 lessons, ≈18 min: An image prompt: subject, composition, style, constraints; When an AI image is fine and when it misleads; Rights to AI images and other people’s content
- Short video: scripts, voice-over, editing — 3 lessons, ≈17 min: A script for Reels, Shorts or a clip; Voice-over, subtitles, translation; Generative video: what actually works in 2026
- Advertising: creatives, A/B tests, ad labelling — 4 lessons, ≈23 min: Offers and headlines: 20 options from one brief; Hypotheses and an A/B test plan; Ad labelling: legal and platform disclosure rules; Checking a creative before launch
- Analytics: ad reports and conclusions — 3 lessons, ≈17 min: Summarising exports from several ad accounts; Conclusions and hypotheses from data; A one-screen report for a manager or client
- SEO and GEO: visibility in search and AI answers — 4 lessons, ≈23 min: How AI answers are changing search; A page AI assistants cite; Keywords and clusters with AI; The risk of mass AI content and checking visibility
- Competitor and audience analysis — 3 lessons, ≈17 min: Competitor map: offers, prices, channels; Competitors’ reviews and yours: what people love and hate; An audience profile without guesswork
- Comments, DMs, reviews — 2 lessons, ≈11 min: A bank of replies to typical comments and questions; Negativity and crises: what AI may and may not do
Sample task: “One client case, six pieces of content: a post, a carousel, a video script, a newsletter, an article and a story — fact-checked against your facts base.”
Program in preparation: the planned modules and lessons are shown and may change before release. Times are based on the program plan.
Which AI tools we teach
The set depends on your country and your company's rules. Practice happens in the built-in AI coach.
- ChatGPT
- Claude
- Gemini
- YandexGPT
- GigaChat
- Midjourney / Kandinsky / Шедеврум
- Runway / Kling / Sora (видео)
- ElevenLabs
- Canva
- CapCut
- Perplexity
- Яндекс Метрика / GA4
What will change
- In 7 days — a style guide and a brand assistant
- In 30 days — a content plan, channel adaptation, creatives and a report with AI
- In 12 weeks — a before/after measurement on 3 tasks and a team AI policy. Hours saved are an estimate until pilot measurements
Impact figures are estimates until pilots are measured; in teams they are confirmed by a before/after measurement.
For teams
Head of marketing dashboard: progress, measurements, what’s been put into practice, a shared style guide and the team’s prompt library. Managers don’t see practice texts. 14-day team pilot.
Pricing
Prices are preliminary: plans are not approved yet; the site shows a draft catalog.
Pro
annual$79.99 per year ()
≈ $6.67 per month
7-day free trial on the annual plan. First charge — 7 days after you start. We'll remind you 2 days before the charge.
- All programs as they are released
- Tasks reviewed by the AI coach
- Full prompt library
- Certificates of completion
Pro
monthly$14.99 per month ()
No trial; cancel any time.
Cancel any time in your App Store or Google Play subscription settings — your subscription stays active until the end of the paid period.
Get your plan in 1 minuteQuestions about the Marketing & Social Media program
I already use ChatGPT — why do I need this?
The program isn’t about “how to ask”; it’s about brand voice, standing out, GEO, ad labelling and measuring the effect.
There are plenty of courses. What makes you different?
Examples from your industry, practice on your own brand, every task checked against a rubric, and a before/after measurement.
We need strategy, not AI
Agreed: AI speeds up execution, while the “Analytics” and “Competitor and audience analysis” modules teach you to base decisions on data.
Can I use AI images in ads?
For illustrations — yes; as “product photos” — no. We cover rights and platform rules.
How do I label ads?
A dedicated lesson in the module “Advertising: creatives, A/B tests, ad labelling” covers where labelling is required by law in your country and how to stay within platform rules. Legal decisions stay with your lawyer.
Will AI content hurt our reach?
It will if you publish drafts. We teach style guides and how to stand out.
Which AI tools do you cover?
The sandbox in the app plus the services available in your country and approved by your company — see “Which AI tools we teach” on this page.
Does it suit freelancers?
Yes: Pro is for one person, and you can do the tasks on any client’s brand — anonymised and with the client’s consent.
Who is this program for?
Roles covered: marketer, social media manager, content manager, performance / paid ads specialist, copywriter, head of marketing. The quiz builds your plan around your role and tasks, starting with the modules you need most.
How does the learning work?
In a mobile app for iOS and Android (a web version comes later). Each lesson is a short explainer, a sample prompt and a task on your real work. The AI coach checks the task against the profession’s rubric and tells you what is missing; if you disagree with the grade, contact support and a team member will review it. You practise in a built-in sandbox with a personal-data filter and review with flashcards. Levels 2, 3 and 5 earn a certificate of completion with a QR code for verification (it is not a formal qualification).
How much time does it take?
About 12 minutes a day (estimate): a quick review, a 5–7 minute lesson and practice; on a busy day, a 3-minute quick session. The core (levels 1–2) is 30 short lessons, about 5 weeks. Level 3 of this program is 29 lessons, 165 min of lesson time, planned for 4 weeks; tasks on your own work take extra time.
What do I need to start?
You must be 18 or older. You need a smartphone (iOS or Android) and an account with your e-mail (sign-in with a code sent to your inbox). No AI experience needed: the plan starts at your level. You do not need separate AI subscriptions — you practise with the built-in AI coach. No customer data needed either: we learn on anonymised examples.
How much does it cost?
There is no free plan. For individuals — Pro, monthly or annual; the free trial is on the annual plan only. For companies — the Companies plan: billed per employee by invoice and contract, from 5 seats; a free pilot is available once the company’s details are verified. Currency: Belarus — Belarusian rubles with the US dollar equivalent, Kazakhstan — US dollars, Poland — euros. See the Pricing page for current prices.
Is the program available yet?
The program is in development: the modules and lesson topics are approved (listed above) and the lessons are being written. The line-up may change before release. The core (levels 1–2) is shared by all programs and in final review. Join the waitlist and we will let you know when it opens. Lessons come out in Russian first; English and Polish versions are in preparation.
What comes after level 3?
Level 4 “Automation and agents” (about 3 weeks): how AI agents and no-code workflows work, how to test them and what can go wrong; niche topics: “Content pipeline: assistants and automations”. Level 5 “Rolling out in your team” (about 2 weeks): before/after measurement, an AI policy, payback, teaching colleagues; niche topics: “Rollout: AI policy, rights, ROI”. The shared lessons of these levels are written; the niche ones are in development.
Waitlist: Marketing & Social Media
Leave your e-mail — we'll write once, when the program opens in your language.
Start with a 4-week plan
Answer 8 questions and we'll build a plan for your role, tasks and time.